Fang Yuan Jing [/ edit] Google titanium media started a social networking, Facebook began to do a search. Encroach on each other's areas, while also taking into account each other's products to sweetly cast contempt. Zuckerberg said and Google have nothing to say, Facebook Page irony products have done bad enough. This invisible smoke of battle had intensified, Page began to hold high the banner of social and shouting social destination is Google. Zuckerberg is now one billion social digital users personalized search knocking the door. Future of search and social digital future, must be staggered development. The road leading to personalized search, in the end is known for traditional search social networking sites, digital or to real social data Kyo new search?
First look at how the two sides forged certain distance? Page Zuckerberg forged a certain distance and not just because Zuckerberg released socializing search provoked a declaration of war on traditional search. Another big reason is that Google's internal personnel are continually jump to Facebook. Facebook inside from the bottom to executives who have come from Google, including FB now COO (Sheryl Sandberg), and now the person in charge of advertising and operations David Fischer. But the most distressing let Paige, to the number Las Rasmussen (former Google Map and Google Wave responsible person) and Paul Adams (Google+ is one of the main frame structures) digital to leave. The former is now the main person responsible for the Facebook map search, which is now responsible for designing the Facebook social advertising platform.
Look at Google the original Big Brother, how to keep up with the pace of social networking? In fact, Google social product development effort a little earlier than Facebook, but most are minor, the introduction of social networking technology products taste too strong, obscures the most impersonal social networking needs. Prior to launch Facebook, Google launched a social networking digital site based technical exchanges, Orkut. And gradually rendering distinct populations of Facebook, Orkut too niche, they did not come out in the Brazilian market. However, the latest digital data show that, as of 2011, Facebook also surpass Orkut as Brazil's biggest social networking site.
But the user has accumulated in this way has some problems. Facebook is beginning to make social, spread from Harvard to the Ivy League, digital and finally across the continent digital to the world, one step accumulated number of users, digital according to user's demand changes to the platform, and eventually developed into a more mature social network. Google relies on the accumulation of huge and application platform, the use of applications and Google+ bound manner to achieve the number of users in the short term to detonate, and this user does not have a social sticky. Most of them come from flour and Geek users, because Google+ admiring exquisite product design, but may not be able to drive the entire Google+ social environment, it is difficult to spread the force of impact on people who have driven this circle. Google+ friends to share in terms of content or product simple interface, I feel too professional, formal. Google data will be treated as a combination of Internet disorderly, through digital technology and algorithms, these disorganized digital data integration comb. So Google made a social product, the data will also be seen as a person, to sort out and managed through the algorithm. Compared with Facebook, Google lacks a wave of human taste.
Facebook 2012 third and fourth quarter earnings, the advertising business, particularly in the mobile advertising business has made encouraging progress. Facebook itself digital has released many new advertising products to help advertisers find a more precise target customers through big data Facebook users to make ad conversion rate has risen considerably. So Facebook in the minds of advertisers occupy a large mindshare. Currently, Facebook's advertising revenue is also far less than Google, but amazing growth. eMarketer expects Facebook digital advertising growth this year than last year more than doubled, while revenue growth this year, Google is only 30%. When Facebook first appeared, digital there is no intersection of the two companies in the field, so Google does not alert the social Tigers. And the number of users as Facebook gradually mastered the huge, they compete for advertising imperative. So Google had to face revenue diversification requirements in order to cope with the oncoming brave Facebook.
Facebook moved Google's human, social, advertising cheese, if these are not Google's main industry and therefore to fear. So when Facebook began contemplating doing the search, Google digital can stand proud? ! Google in May 2012 released in English, with information-oriented knowledge map (Knowledge Graph). Facebook followed in January 2013 issued a map to the social-oriented search (Graph digital Search). Same map, but the idea behind the show the way and still have great differences.
In addition, this atlas to show the way knowledge is also too stiff, only by inference problem behind the user search terms, the user is never aware of the innermost thoughts. I found Marie Curie, in the end is to search her profile? She still works? Or her gossip? Or I just recently digital found that no one has done research on her? I'm on a different computer with a Google search a hundred times Marie Curie, Google still does not know what I need in the end. So how to understand digital the real needs of users? When Shall I search the Internet every time a content must login Google+? If you want to go through so many steps, so I might as well do the Facebook search digital inside. Anyway, I found something less, will be also be given additional digital information on.
Of course, now this battle is still too early to make a conclusion, after all, just the two sides are still in force in stages. Facebook's innovative advertising and R & D map search takes time, but it handed investors according to the recent report card, the growth rate is still very gratifying. And Google is also intense planning a further promotion of Google+. digital Personal still relatively optimistic digital "fine and special" digital Facebook, in many respects because he gives people digital fantasy, great room for improvement. And Google, as a development of a comprehensive improvement of the company, is generally more difficult to focus on doing a single social product.
Socialization Login: Sina microblogging Tencent microblogging
2013-02-08 03:58:17 Reply Like (0)
Elias lady surnamed Fang 2013-02-08 03:39:14
This manuscript is you write?
2013-02-07 05:18:41 Reply Like (0)
simaziyu 2013-02-07 03:24:43
Share articles to your microblogging read and read popular articles
Mobile Theme ON OFF
No comments:
Post a Comment